The importance of bulk SMS messaging for businesses

Why bulk SMS?

Cell phone interactions and bulk text messaging have been a trend over the past decade. And although many marketers assume texting is dead, it's still alive. It is one of the easiest and most profitable marketing tools for businesses to get in touch with their customers on a personal level.

Print, web, and social media are also rewarding, but sending bulk SMS is an instant platform that requires very few barriers to get your information across to your audience. Given that seven in ten people will have a smartphone by 2020, the technological solution to reach critical mass digitally must be user-friendly and not intimidating. If companies are to keep up with this growing community, they must continue to find ways to make their business more mobile-friendly.

Business SMS messaging

Simply put, a short SMS code is used to send a two-way mobile marketing text message. This is a five or six-digit number that is often used for promotional purposes and is easy for customers to remember. These shortcodes are great for bulk text messaging as they are great for high-volume messages. However, large numbers of posts are much cheaper than using small code posts for marketing purposes. It can be a standard cell phone number or even a 16-digit number that customers don't need to remember. They are also formatted to receive replies and can be sent to selected local and international destinations.

One of the greatest advantages of bulk text messaging is that it can reach almost anyone anywhere in the world with minimal effort. Not only will this benefit your business in communicating with your existing customers, but it will also expand your customer reach, help you increase customer reach in the market, improve sales and ultimately improve the experience.

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