The importance of bulk SMS messaging for businesses
Why bulk SMS? Cell phone interactions and bulk text messaging have been a trend over the past decade. And although many marketers assume texting is dead, it's still alive. It is one of the easiest and most profitable marketing tools for businesses to get in touch with their customers on a personal level. Print, web, and social media are also rewarding, but sending bulk SMS is an instant platform that requires very few barriers to get your information across to your audience. Given that seven in ten people will have a smartphone by 2020, the technological solution to reach critical mass digitally must be user-friendly and not intimidating. If companies are to keep up with this growing community, they must continue to find ways to make their business more mobile-friendly. Business SMS messaging Simply put, a short SMS code is used to send a two-way mobile marketing text message. This is a five or six-digit number that is often used for promotional purposes and is easy for customers t