Winning Customer Loyalty with SMS Marketing

Winning Customer Loyalty with SMS Marketing

Congratulations! Your loyalty program grows with new members! So how do you keep them engaged and active? Or do more shopping? Or subscribe to marketing channels?

Getting a new customer is a challenge, but building a lasting relationship with a loyal customer is a different game altogether. To win this game, your brand must use multiple channels, from email to mobile wallets to web -Notifications. to ensure you are providing the best possible customer experience.

Bulk SMS can be a great support channel for rewards programs because of its mobile nature and fast messaging. Whether it's point updates, order notifications, or promotions, SMS can be used to keep loyalty members up to date and to join the loyalty program.

Do you need an example or two? These are just some of the great shareware we can use when it comes to using SMS to support your loyalty programs.

Making Enrollment Easier with SMS

Getting a customer to Sign Up for a rewards program can be quite overwhelming or uncomfortable. Imagine for a second that you have been transported into the karmic world of Earl. It might make you think that it is not worth taking in. Fortunately, texting can be very helpful in such scenarios.

Providing a simple shortcode on a sign at the exit or at the point of sale can be a much lower barrier to entry to new rewards registration. You can suggest a keyword to subscribe to, e.g. B. "Subscribe" or "Rewards" to have a user send an Bulk SMS to subscribe. Once you have logged in with the keyword, you can respond with a welcome message that contains a URL that the user can use to complete their profile online or in the app.

You can also provide a mobile wallet version of the loyalty card that you can use on your next visit. This can be especially useful for customers who want to join the loyalty program but may not be ready to download your app yet. Delivering a great experience via SMS and mobile wallet can be a great introduction to the digital version of your brand and act as a "gateway" to your mobile app.

Read More: SMS Marketing Effectiveness in 2022

Widen Your Promotional Campaigns Net with SMS

Text messages are a great channel for sending and promoting promotional content like promotions, vacation discounts, and events. You can use SMS to send messages to increase customer loyalty and traffic in the store or add Bulk SMS Service to other marketing campaigns to increase visibility and retention opportunities.

Keywords can also play an important role in SMS advertising campaigns, as different categories of campaigns can be configured or activated. For example, for brands that sell products or services in more than one category, you can provide keywords for specific categories such as "fashion" or "home". So if you bid on jeans but not patio furniture, you can target your ads to the right audience.

The same goes for different types of campaigns, such as weekly discounts or promotions for specific users. Or if you have Black Friday deals for a week but don't want to overwhelm customers who may not be interested, you can create a specific keyword for that campaign. Ultimately, some customers wanted to set keywords for a specific business so that they could keep track of the number of specific loyalty records in the business and measure the business's performance.

Strategically Orchestrate Your Transactional Messages

Sharing transactional messages is extremely important to your customers, and giving your customers the information they need in real-time is what makes or breaks a great customer experience. However, sending emails, SMS, push notifications, and the web for order confirmation purposes can be excessive for some customers and cause them to give up.

By using GetItSMS, you can ensure that the right message always gets to the right customer at the right time. Whether your team is prioritizing channels or letting customers choose their experience based on a preference node, GetItSMS can help you orchestrate your messages strategically, and your customers will love it.

Also Read: Everything you need to know about bulk SMS service With GetItSMS: tips and tricks

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